| Description |
1 online resource (1 volume) : illustrations |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. -- Edited summary from book. |
| Language |
English. |
| Subject |
Comic books, strips, etc. -- Authorship -- Marketing.
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Comic books, strips, etc. -- Marketing.
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Comic books, strips, etc. -- Technological innovations.
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Popular culture -- Economic aspects.
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Webcomics.
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Culture populaire -- Aspect économique. |
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Bandes dessinées en ligne. |
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webcomics. |
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Comic books, strips, etc. -- Authorship -- Marketing |
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Comic books, strips, etc. -- Marketing |
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Popular culture -- Economic aspects |
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Webcomics |
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Languages & Literatures. |
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Literature - General. |
| Genre |
Internet resources.
|
| Other Form: |
Print version: Salkowitz, Rob, 1967- Comic-con and the business of pop culture. New York : McGraw-Hill, ©2012 9780071797023 (DLC) 2012009412 (OCoLC)772122076 |
| ISBN |
9780071797030 (electronic bk.) |
|
0071797033 (electronic bk.) |
|
(alk. paper) |
|
9786613656353 |
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6613656356 |
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