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Author Balakrishna, Sidharth.

Title Case studies in marketing / Sidharth Balakrishna. [O'Reilly electronic resource]

Imprint New Delhi, India : Dorling Kindersley (India), ©2011.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3156918~S1
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Description 1 online resource (x, 154 pages) : illustrations.
Series Pearson casebook series
Pearson casebook series.
Subject Marketing -- Case studies.
Marketing -- India.
Marketing -- Études de cas.
Marketing -- Inde.
Marketing
India
Genre Case studies
ISBN 9788131763100
8131763102
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