The hybrid sales channel : how to ignite growth by bridging the gap between direct and indirect sales / by Rich Blakeman. [O'Reilly electronic resource]
Offering sales-targeted tips for choosing the right coverage for the right opportunity; money-saving strategies to avoid duplicate work; and cross-checking techniques to keep direct and indirect sales running smoothly; this book will show you how you can turn your direct and indirect engines into one perfectly running machine that generates sales; ignites growth; and keeps your customers coming back for more. -- Edited summary from book.