Title The hardware startup : building your product, business, and brand / Renee DiResta, Brady Forrest, and Ryan Vinyard. [O'Reilly electronic resource]

Edition

First edition.

Publication Info.

Sebastopol, CA : O'Reilly, 2015.

To Access:
Available on O'Reilly for Public Libraries

Bookmark link: https://library.naperville-lib.org:444/record=b3174842~S1

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Description	1 online resource (xiii, 308 pages) : illustrations
	text file rda
Note	Includes index.
Contents	The hardware startup landscape -- Idea validation and community engagement -- Knowing your market -- Branding -- Prototyping -- Acceleration -- Crowdfunding -- Fundraising -- Going to market -- Legal.
Summary	"Validate your idea by learning the needs of potential users; develop branding, marketing, and sales strategies early on; form relationships with the right investment partners; prototype early and often to ensure you're on the right path; understand processes and pitfalls of manufacturing at scale; jumpstart your business with the help of an accelerator; learn strategies for pricing, marketing, and distribution; be aware of the legal issues your new company may face"--Page 4 of cover.
Subject	Computer industry.
	Computer input-output equipment.
	Computer input-output equipment -- Marketing.
	New business enterprises.
	Computer engineering.
	Computers -- Marketing.
	Electronic apparatus and appliances -- Design and construction.
	Electronic apparatus and appliances -- Marketing.
	Computer organization.
	Informatique -- Industrie.
	Ordinateurs -- Équipement d'entrée-sortie.
	Nouvelles entreprises.
	Ordinateurs -- Conception et construction.
	Appareils électroniques -- Conception et construction.
	Computer organization
	Computer engineering
	Computer industry
	Computer input-output equipment
	Computer input-output equipment -- Marketing
	Computers -- Marketing
	Electronic apparatus and appliances -- Design and construction
	Electronic apparatus and appliances -- Marketing
	New business enterprises
Added Author	Forrest, Brady, author.
	Vinyard, Ryan, author.
Other Form:	Print version: DiResta, Renee. Hardware startup. First edition. Beijing : O'Reilly, 2015 9781449371036 (DLC) 2015487896 (OCoLC)890938080
ISBN	9781491907108 (electronic bk.)
	149190710X (electronic bk.)
	9781449371005
	1449371000
	9781449371029
	1449371027

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