| Description |
1 online resource (xvi, 320 pages). |
| Series |
Brilliant |
|
Brilliant.
|
| Note |
Includes index. |
| Summary |
Marketing has never been so important because business has never been so competitive.Brilliant Marketingshows you how you can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and shows you how to carry out the most alluring marketing campaigns around, so you can attract, engage and retain customers.Brilliant outcomes:· Understand the ideas, actions, campaigns that make a real difference. · Get a complete marketing skill-set to seduce and inspire.· Be a master of stra. |
| Subject |
Marketing.
|
|
Success in business.
|
|
Success -- Psychological aspects.
|
|
Marketing. |
|
Succès dans les affaires. |
|
Succès -- Aspect psychologique. |
|
marketing. |
|
Marketing |
|
Success in business |
|
Success -- Psychological aspects |
|
Commerce. |
|
Business & Economics. |
|
Marketing & Sales. |
| Other Form: |
Print version: Hall, Richard, 1944- Brilliant marketing. 2nd ed. Harlow, England ; New York : Pearson, 2012 9780273768180 (DLC) 2011052906 (OCoLC)771913460 |
| ISBN |
9780273769569 |
|
0273769561 |
|
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