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Title Encyclopedia of major marketing campaigns / Thomas Riggs, editor.| [Gale electronic resource]

Publication Info. Detroit, Mich. : Gale, 2007.
To Access:
Available on Gale eBooks
Bookmark link: https://library.naperville-lib.org:444/record=b3206840~S1
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Description 1 online resource (xxii, 1947 pages) : illustrations
Series Gale eBooks
Bibliography Includes bibliographical references and index.
Summary An annual publication that profiles important marketing campaigns of the 20th century.
Subject Advertising campaigns -- United States -- History -- 20th century.
Advertising campaigns -- United States -- History -- 21st century.
Marketing -- United States -- History -- 20th century.
Marketing -- United States -- History -- 21st century.
Added Author Riggs, Thomas, 1963- editor.
Gale (Firm)
ISBN 9781414406077 (electronic book)
141440607X (electronic book)
9780787673567
0787673560
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