| Description |
1 online resource (1 audio file (23hr., 12 min.)) : digital. |
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digital digital recording rda |
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data file rda |
| Access |
Digital content provided by hoopla. |
| Cast |
Read by Kevin Stillwell. |
| Summary |
Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. Written with unprecedented access to Coca-Cola's archives, as well as the inner circle and private papers of Woodruff, Allen's captivating business biography stands as the definitive account of what it took to build America's most iconic company and one of the world's greatest business success stories. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Coca-Cola Company -- History.
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Soft drink industry -- United States -- History.
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Cola drinks -- Marketing.
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Soft drinks -- Marketing.
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| Added Author |
Stillwell, Kevin.
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hoopla digital.
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| ISBN |
9781520038155 (sound recording : hoopla Audio Book) |
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1520038151 (sound recording : hoopla Audio Book) |
| Music No. |
MWT11712641 |
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