Title The handbook of marketing strategy for life science companies : formulating the roadmap you need to navigate the market / Jean-Francois DeNault. [O'Reilly electronic resource]

Publication Info.

New York : Routledge, Taylor and Francis Group, [2018]

To Access:
Available on O'Reilly for Public Libraries

Bookmark link: https://library.naperville-lib.org:444/record=b3180520~S1

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Description	1 online resource
Bibliography	Includes bibliographical references (pages 189-191) and index.
Contents	Marketing strategy road map -- Overview of market research -- Situation analysis -- Developing a marketing strategy -- Marketing strategy implementation and control -- Marketing metrics -- Discussion on unique perspectives.
Subject	Biotechnology industries -- Marketing.
	Life sciences -- Economic aspects.
	Sciences de la vie -- Aspect économique.
	Biotechnology industries -- Marketing
Other Form:	Print version: The handbook of marketing strategy for life science companies New York : Routledge, Taylor and Francis Group, [2018] 9780815376880 (pbk.) (DLC) 2018006316
ISBN	9781351235280 ebook
	1351235281
	9781351235303 e-book
	1351235303
	pbk.
	hardback
	081537688X
	0815376901
	9781351235297 (Proquest Ebook Central)
	135123529X
	9780815376880
	9780815376903

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