Here are entered works on the decision-making processes, external factors, and individual characteristics of consumers that determine their purchasing behavior. Works on the selection and efficient use of consumer goods and services and on methods of educating consumers are entered under Consumer education.
Here are entered works on the technique of public opinion polling. Works on polls on a specific subject are entered under the appropriate heading for the topic with the subdivision Public opinion. Works on such polls taken in a specific place are assigned an additional heading Public opinion--[place]. Works on such polls limited to a specific class of persons are assigned an additional heading for the group of people with the subdivision Attitudes.
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