| Description |
1 online resource |
| Summary |
From the creator of one of China's most rapidly growing apps comes the next evolution of social media: providing a voice--and subsequent business opportunities--to the digitally underserved. The Chinese app Kuaishou isn't just another large livestreaming platform competing with TikTok or Facebook Reels. What makes it different? Rather than focusing on the latest hot topic or celebrity publicity stunt, Kuaishou strives to ensure equitable access to the digitally underserved or neglected. Kuaishou's founders' approach is working wonders. More than 300 million people use Kuaishou every day, and the platform enabled over 20 million people to earn income through e-commerce each year--and this book tells the entire fascinating story in the age of livestreaming. The Age of Livestreaming describes the leadership vision of Kuaishou's founders--to enhance every person's unique sense of happiness--and shows how the rapid development of livestreaming has facilitated dynamic growth in e-commerce across a broad range of industries and products, particularly the fashion industry. It provides critical insights every business leader should be considering today. |
| Contents |
INTRODUCTION: WHAT IS THE LIVESTREAM ECONOMY -- PART ONE CASE STUDIES FROM DIFFERENT PLACES -- PART TWO CASE STUDIES FROM DIFFERENT INDUSTRIES -- PART THREE CASE STUDIES FROM DIFFERENT INDUSTRIES -- PART FOUR KUAISHOU'S ECOSYSTEM (PART 2): THE RISE OF BRANDS -- PART FIVE NEW INFRASTRUCTURE AND INNER LOOP -- APPENDIX |
| Subject |
Kuaishou (Electronic resource)
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Live streaming -- Social aspects -- China.
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Digital media -- Social aspects -- China.
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Electronic commerce -- China.
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Diffusion en continu en direct -- Aspect social -- Chine. |
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Commerce électronique -- Chine. |
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Digital media -- Social aspects |
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Electronic commerce |
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China |
| Added Author |
Kuaishou Research Institute, issuing body.
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| ISBN |
1264640625 electronic book |
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9781264640621 (electronic bk.) |
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