| Description |
1 online resource (239 pages) : chiefly color illustrations |
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text file |
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text file rda |
| Summary |
This is a book for everyone who makes tea during commercial breaks. It's about why advertising irritates, bores or outrages us, and why it doesn't have to be this way. |
| Contents |
Hello -- Fairy tales for the trend spotters -- Why now -- A brief history of selling stuff (according to KesselsKramer) -- KesselsKramer (a guide for those who've never heard of us) -- Death to a bunch of other people -- The triumph of small -- Small is human -- KesselsKramer is wrong -- KK outlet -- Liberation through DIY -- Interview with Erik Kessels -- Advertising from the outside : interview with Stefan Sagmeister -- Alex Bogusky's remora on the underbelly of capitalism -- Anthony Burrill in pictures -- Hans Aarsman's history of the present -- Mark Fenske on teaching advertising like Aristotle -- Where did all the rebels go? Interview with Steve Henry -- The laws of creativity and how to mess with them -- Goodbye. |
| Subject |
KesselsKramer.
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KesselsKramer |
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Advertising.
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Commercial art.
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Art publicitaire. |
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commercial art. |
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Advertising |
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Commercial art |
| Other Form: |
Print version: KesselsKramer. Advertising for people who don't like advertising. London : Laurence King Pub., 2012 9781856698252 |
| ISBN |
1780672217 (electronic bk.) |
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9781780672212 (electronic bk.) |
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(hardback) |
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(hardback) |
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1780673981 (electronic bk.) |
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9781780673981 (electronic bk.) |
| Standard No. |
9781856698252 |
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