| Description |
1 online resource (1 volume) : illustrations |
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text file PDF rda |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Business Journalism:How to Report on Business and Economics is a basic guide for journalistsworking in countries moving to open-market economies, students in journalismcourses, journalists changing direction from general news reporting to businessand economic reporting, and bloggers. It also explains the differences intechnique required for general reporters to deliver business news for text, TV, or radio. Veteran journalist Keith Hayes, who has worked for such organizations asReuters, PBS, the BBC, CBC, and CNBC, provides a quick reference tojournalistic practice that covers everything from how to meet a deadline togetting answers from company or government officials who would rather not talk. It also provides background on specific knowledge that journalists should haveto report on the business and the economy accurately and with insight. Thatincludes understanding the major markets and how they work, learning to read abalance sheet, and getting the story even when a company or government sets uproadblocks. As Hayes demonstrates, effective journalists are story tellers who need to tellthe story well while making certain they are providing the facts as they findthem and understand them. Among other things, readers will also learn: How to write a business news story How to report business news on television How to report in a globalized business world How to get usable information from press conferences and briefings The basics of macroeconomics, the financial markets, and company-specific financial data How to dig for facts and get the story This book covers comprehensively the basics of business andeconomic reporting. With its insights and tips from Hayes and other veteranjournalists, it's a book that will remain on your shelf for years to come andhelp you acquire and cement career-enhancing skills. It will also help you honeyour craft as you begin to write more sophisticated stories and take jobs ofincreasing responsibility. |
| Contents |
Chapter 1: Establishing Good Journalistic Practices; The Business Journalist; Who, What, Where, When, How-and Why; A Cautionary Tale; The Importance of Business and Economic News; The Need for High Journalistic Standards; Code of Practice; How to Conduct Interviews; How to Write the Story; Last Thoughts; Key Points; Chapter 2: Writing Effective Business News; The Basic Skills of the Business Journalist; Keep Good Records; Know Your Style Guide; Double-Check Your Work; Ask Questions; Keep Your Opinions to Yourself; Writing Effective Leads; Leads in Authoritarian Regimes. |
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Finding Your LeadThings to Keep in Mind When Writing Your Story; Practice, Practice, and More Practice; Key Points; Chapter 3: Reporting for Different Business News Media; The Importance of Learning How the Various New Media Operate; News Enterprises; Key Daily Newspapers; Key News Agencies; Business News on TV; Business Magazines; Business Radio; Other Publications and Broadcast Media; Broadcast Journalism; The Development of Broadcast News; Best Practices for Broadcast Journalism; Reporting for Online Journals; Key Points; Chapter 4: Establishing Sources of Information. |
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Rights and Responsibilities of the MediaContacts: The Life Blood of the Journalist; Human Nature; Emergency Services; Forward Diary Systems; The News "Patch" or "Beat "; Everyday Conversations and Eavesdropping; Getting to the Facts; Chapter 5: Enterprise Stories; Turning a Simple Question into an Enterprise Story; Turning a Simple Drink into an Enterprise Story; Turning a Simple Question into an Enterprise Story; From Police Blotter to Enterprise Story; From Mock Press Conference to Enterprise Story; From Census Data to Enterprise Story; Key Points; Chapter 6: Ethics and Change. |
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A Brief Definition of EthicsThe Importance of a Code of Ethics; Unbiased Reporting; Adherence to Ethics in Obtaining a Story; Protection of a Source; Accounting for Political Beliefs; Avoiding Protocol Journalism; Insider Trading; Changing Times; Freedom of the Media and Responsible Reporting; Codes of Conduct in Emerging Democracies; A Test of "Real" Journalism; Embracing Change; The Changing World of 24-Hour News; Key Points; Chapter 7: Making Economic Report ing Relevant; Defining What It Means to Be a Business Journalist; Why Business Journalism Is Relevant to Journalists. |
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Why Business Journalism Is Relevant to IndustryWhy Business Journalism Is Relevant to Society; A "Liquid" Example; More Breadth and Depth; Key Points; Chapter 8: Getting the Best from Press Conferences; The Benefits of Press Conferences; The Role of Press Conferences; What the Journalist Needs to Know Going In; Attending the Press Conference; After the Press Conference; Press Briefings; Key Points; Chapter 9: Television Reporting Skills; The Visual Nature of Television; Keys to Successful Interviewing; Setting Up the Shot; Writing and Recording the Story; Editing the Interview. |
| Language |
English. |
| Subject |
Journalism, Commercial.
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Journalisme économique. |
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Journalism, Commercial |
| Other Form: |
Print version: 9781430263494 |
|
Print version: 9781430263500 |
| ISBN |
9781430263500 (electronic bk.) |
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1430263504 (electronic bk.) |
| Standard No. |
10.1007/978-1-4302-6350-0 doi |
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