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Author Broad, Eli, author.

Title The art of being unreasonable [electronic resource] : lessons in unconventional thinking / Eli Broad, with Swati Pandey. [O'Reilly electronic resource]

Imprint Hoboken, NJ : J. Wiley & Sons, ©2012.
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Description 1 online resource (xvi, 192 pages) : illustrations, portraits
Note Foreword by Michael Bloomberg.
Includes index.
Contents Cover; Contents; Title; Copyright; Dedication; Foreword; Acknowledgments; Chapter 1: The Art of Being Unreasonable; Being Unreasonably Unreasonable; Discovering the Art of Unreason; Chapter 2: Why Not? The Powerful Question; "Why Not?" as the First Step to Success; Nothing Sets Me Off More Than Being Told I Can't Do Something; "Why Not?" Should Be Something You Ask Every Day; Chapter 3: Forget Conventional Wisdom; Conventional Wisdom Strangles Innovation; Innovation Is a Permanent Revolution; Success Is a Starting Point, Not a Conclusion; Nothing Lasts Forever.
Summary Unorthodox success principles from a billionaire entrepreneur and philanthropist Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principle.
Language English.
Subject Broad, Eli.
Broad, Eli.
Broad, Eli
Businessmen -- United States -- Biography.
Philanthropists -- United States -- Biography.
Success in business.
Entrepreneurship.
Investments.
Businessmen -- United States -- Biography.
Philanthropists -- United States -- Biography.
Success in business.
Entrepreneurship.
Investments.
Hommes d'affaires -- États-Unis -- Biographies.
Succès dans les affaires.
Entrepreneuriat.
Investissements.
entrepreneurs.
portfolios (financial records)
Businessmen
Entrepreneurship
Investments
Philanthropists
Success in business
United States
Businessmen / United States / Biography.
Philanthropists / United States / Biography.
Success in business.
Entrepreneurship.
Investments.
Genre Biographies
Added Author Pandey, Swati, author.
Bloomberg, Michael, writer of forward.
Added Title Lessons in unconventional thinking
Other Form: Print version: Broad, Eli. Art of being unreasonable. Hoboken, NJ : John Wiley & Sons, ©2012 9781118173213 (OCoLC)758394196
ISBN 1118226976
9781118226971
1280592710
9781280592713
9781118239971 (ebk.)
1118239970 (ebk.)
9786613622549
6613622540
Standard No. 9786613622549
Music No. EB00066640 Recorded Books
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