Description |
1 online resource (xvi, 192 pages) : illustrations, portraits |
Note |
Foreword by Michael Bloomberg. |
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Includes index. |
Contents |
Cover; Contents; Title; Copyright; Dedication; Foreword; Acknowledgments; Chapter 1: The Art of Being Unreasonable; Being Unreasonably Unreasonable; Discovering the Art of Unreason; Chapter 2: Why Not? The Powerful Question; "Why Not?" as the First Step to Success; Nothing Sets Me Off More Than Being Told I Can't Do Something; "Why Not?" Should Be Something You Ask Every Day; Chapter 3: Forget Conventional Wisdom; Conventional Wisdom Strangles Innovation; Innovation Is a Permanent Revolution; Success Is a Starting Point, Not a Conclusion; Nothing Lasts Forever. |
Summary |
Unorthodox success principles from a billionaire entrepreneur and philanthropist Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principle. |
Language |
English. |
Subject |
Broad, Eli.
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Broad, Eli. |
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Broad, Eli |
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Businessmen -- United States -- Biography.
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Philanthropists -- United States -- Biography.
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Success in business.
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Entrepreneurship.
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Investments.
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Businessmen -- United States -- Biography. |
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Philanthropists -- United States -- Biography. |
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Success in business. |
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Entrepreneurship. |
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Investments. |
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Hommes d'affaires -- États-Unis -- Biographies. |
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Succès dans les affaires. |
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Entrepreneuriat. |
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Investissements. |
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entrepreneurs. |
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portfolios (financial records) |
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Businessmen |
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Entrepreneurship |
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Investments |
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Philanthropists |
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Success in business |
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United States |
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Businessmen / United States / Biography. |
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Philanthropists / United States / Biography. |
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Success in business. |
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Entrepreneurship. |
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Investments. |
Genre |
Biographies
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Added Author |
Pandey, Swati, author.
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Bloomberg, Michael, writer of forward.
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Added Title |
Lessons in unconventional thinking |
Other Form: |
Print version: Broad, Eli. Art of being unreasonable. Hoboken, NJ : John Wiley & Sons, ©2012 9781118173213 (OCoLC)758394196 |
ISBN |
1118226976 |
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9781118226971 |
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1280592710 |
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9781280592713 |
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9781118239971 (ebk.) |
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1118239970 (ebk.) |
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9786613622549 |
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6613622540 |
Standard No. |
9786613622549 |
Music No. |
EB00066640 Recorded Books |
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