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LEADER 00000cam a2200877 i 4500
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008 171212s2018 nju ob 001 0 eng
010 2017059128
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020 9781119356738|q(electronic bk.)
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020 9781119356745|q(electronic bk.)
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042 pcc
049 INap
082 00 808.06/6332
082 00 808.06/6332|223
099 Ebook O'Reilly for Public Libraries
100 1 Kedem, Assaf,|d1973-|eauthor.
245 14 The investment writing handbook :|bhow to craft effective
communications to investors /|cby Assaf Kedem.|h[O'Reilly
electronic resource]
264 1 Hoboken, New Jersey :|bJohn Wiley & Sons, Inc.,|c[2018]
300 1 online resource
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
347 data file
504 Includes bibliographical references and index.
505 0 1. The Building Blocks of Investment Writing -- 2. Writing
for Investor Acquisition and Retention -- 3. Writing for
Intermediaries -- 4. Stylistic Considerations for
Investment Writing -- 5. Developing an Architecture of
Investment Content -- 6. How to Simplify Complex
Investment Subjects -- 7. How to Make Investment Writing
Legally Compliant -- Epilogue: Where Investment Writing Is
Headed in the Twenty-First Century.
505 0 Cover; Title Page; Copyright; Contents; Preface;
Introduction: For Whom Is This Handbook, and Why?;
Acknowledgments; About the Author; Chapter 1: The Building
Blocks of Investment Writing; What's Investment Writing
All About?; Applying Journalistic Principles to Investment
Writing; The Five Ws and the Pyramid Principle;
Inquisitiveness; Proactive Idea Generation; The Strategic
Purposes of Investment Writing; Note; Chapter 2: Writing
for Investor Acquisition and Retention; Framing Your
Investment Proposition as the Solution to a Problem; Step
1: Define Your Offering.
505 8 Step 2: Identify Your Client's ProblemStep 3: Acknowledge
the Problem; Step 4: Frame Your Offering to Address the
Investor's Concerns; Investor Retention: It's All in the
Communication; Opportunities for Retentive Communications;
Facts Are Key for Reassuring Your Investors; Other
Considerations for Reassuring Investors; Notes; Chapter 3:
Writing for Intermediaries; How Intermediaries Expect You
to Communicate; Communicate on a Consistent Basis;
Crystallize the Details of Your Firm's Offerings; Provide
Timely, Turnkey Investment Literature; Keep Your
Communications Targeted.
505 8 Intermediaries Don't Have It Easy, So Help Them OutChapter
4: Stylistic Considerations for Investment Writing;
Setting the Appropriate Style; The Desired Image and Voice
an Investment Firm or Professional Wishes to Project; The
Type of Literature Being Written; The Investor's Presumed
Knowledge about the Subject Matter; On Using Jargon;
Refrain from Explaining Certain Jargon to Highly
Sophisticated Investors; Distinguish Between the Three
Broad Levels of Investment Literacy; Alternatives to
Explaining Jargon; Cut Through Extraneous Technical
Detail.
505 8 If You Risk Being Vague, Err on the Side of
ClarityIntroduce Fresh Alternatives to Trite Jargon; Be
Discerning about Nuance; Use Plain Languageâ#x80;#x94;Even
If It's Technical; Piquing Investors' Interest; Forge a
Compelling Storyline for Your Piece; Craft Alluring
Headlines; Incorporate Storytelling and Anecdotes; Animate
Your Writing with Quotations, Metaphors, and Other
References; The Value of a Style Guide for Investment
Writing; Key Areas to Cover in Your Firm's Style Rules;
Syntax, Wording, and Formatting; First-Person Pronouns and
Possessives; Chart Labeling; International Considerations.
505 8 Inessential WordsCumbersome Constructions; Legal
Considerations; Tone; Principles for Creating Scannable
Copy; Addressing Common Language Mistakes; A Parting Note
on Style; Notes; Chapter 5: Developing an Architecture of
Investment Content; Part 1: Foundational Literature; Firm-
Overview and Investment-Capabilities Brochures; Strategy
and Product Profiles; Packaging Your Strategy or Product
Profile with Other Literature; RFP Responses; Pitch Books;
Case Studies; Topical Brochures; Concluding Foundational
Literature with a Call to Action; Part 2: Intellectual
Capital.
520 Providing practical, accessible guidance for crafting more
effective investor communications, this book explains the
principles and conventions that help writing achieve its
purpose and offers clear explanations to help you
transform your communication strategy, execution, and
results. --|cEdited summary from book.
588 0 Online resource; title from digital title page (viewed on
March 29, 2018).
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
650 0 Investment advisors.
650 0 Investment advisors|xMarketing.
650 0 Business communication.
650 0 Finance|xAuthorship.
650 6 Conseillers en placements.
650 6 Communication dans l'entreprise.
650 7 investment counsels.|2aat
650 7 Business communication|2fast
650 7 Finance|xAuthorship|2fast
650 7 Investment advisors|2fast
650 7 Investment advisors|xMarketing|2fast
776 08 |iPrint version:|aKedem, Assaf, 1973-|tInvestment writing
handbook.|dHoboken, New Jersey : John Wiley & Sons, Inc.,
[2018]|z9781119356721|w(DLC) 2017057969
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
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