| Description |
1 online resource |
| Summary |
Set up your first channel and effectively expand your outreach and customer base with Mailchimp to deliver scalable business outcomes Purchase of the print or Kindle book includes a free PDF eBook Key Features Learn audience management strategies to make informed decisions for your marketing channels Employ practical use cases for your custom business needs to implement basic and pro Mailchimp features Customize Mailchimp using powerful integrations to deliver top-notch user experience Book Description Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You'll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you'll find out how to set up channels, where you'll actively interact with your contacts and begin to add new ones. Additionally, you'll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You'll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you'll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you'll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you'll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue. What you will learn Understand specific account-level settings, their purpose, and account management Explore strategies and tools for managing inactive contacts for target marketing Integrate Mailchimp for easy customization with a low-code options for customization Establish a strong marketing presence with email and websites and leverage it for e-commerce and services Discover advanced reporting and analytics by turning audience information into relevant growth metrics Automate your marketing workflows using the Mailchimp customer journey builder Who this book is for This book is for marketing professionals or small-to-midsize business entrepreneurs looking to start a marketing journey through powerful marketing automation. To get the best from this book, you must be familiar with using web apps and have an understanding of content design. This book will help anyone who is looking to start a marketing career and wants to take hands-on ownership of building marketing and outreach strategies for the business. |
| Contents |
Cover -- Title Page -- Copyright and Credits -- Contributors -- About the reviewer -- Table of Contents -- Preface -- Part 1:Introduction to Mailchimp -- Chapter 1: Welcome to Marketing with Mailchimp -- A glance at Mailchimp's journey -- Understanding and using online marketing with Mailchimp -- Mailchimp-specific terms -- Channels -- Campaigns -- Classic Automations -- Customer Journey Builder -- Common utilizations -- Digital content creators -- Brick and mortar -- Service providers -- Mensa marketers -- E-commerce marketers -- Creating an account -- Summary -- Further reading |
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Part 2:Getting Set Up -- Chapter 2: Basics of Account Management and Audiences -- Account management and setting an industry -- Details -- Help us improve your stats -- Default Email Builder -- Email from Mailchimp -- Manage automatic replies -- Setting up an audience -- Why is it important to know about different contact statuses? -- Information you need to make your first list -- The purpose behind using a central versus various list -- Summary -- Further reading -- Chapter 3: Importing and Combining Audiences -- Merge Tags -- Put this tag in your content -- Default merge tag value |
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How to import a list -- Combining audiences -- How to combine audiences -- The Combine Audiences tool -- Exporting and importing -- Summary -- Further reading -- Chapter 4: Understanding the Difference between Groups, Tags, and Segments -- How targeting can lead to higher engagement -- What are groups and tags? -- Groups -- Tags -- Importing to groups or tags -- Segmenting tools -- Basics of segmenting logic -- Summary -- Further reading -- Chapter 5: Strategies and Tools for Managing Inactive Contacts -- What are inactive contacts? -- How to develop our own definition |
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To unsubscribe or archive? That is the question -- When do I delete? -- Summary -- Further reading -- Part 3:Basic Channels -- Chapter 6: Setting Up and Customizing Various Form Types -- Why are forms necessary? -- Hosted forms -- Navigating to the hosted form builder -- Categories of hosted forms you can edit -- Creating a form on a landing page -- Embedded and pop-up forms -- Embedded forms -- Pop-up forms -- Summary -- Further reading -- Chapter 7: Establishing Your Brand with the Content Studio -- What is the Content Studio? -- Individual features and channels nested under Content Studio |
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Creative Assistant -- My Files -- Products -- Giphy -- Instagram -- My Logo -- Summary -- Further reading -- Chapter 8: Outreach Marketing with Templates and Campaigns -- Templates and how to start them -- What is a Template? -- Template Editor -- Choosing a template -- Using the Campaign Editor -- Campaign scheduling -- Types of emails to pair with targeted segments -- Summary -- Further reading -- Chapter 9: Setting Up Your Marketing Presence with Websites -- What is a domain? -- An additional entry point and sign-up portal -- Personalizing your domain settings -- Improving deliverability |
| Subject |
Internet marketing -- Automation.
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Marketing sur Internet -- Automatisation. |
| Other Form: |
Print version: 1800561733 9781800561731 (OCoLC)1348922695 |
| ISBN |
9781800567566 (electronic bk.) |
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1800567561 (electronic bk.) |
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