The new rules of marketing & PR [UNABRIDGED sound recording] : how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly / David Meerman Scott.
13 audio discs (16 hr., 22 min.) : CD, digital audio ; 4 3/4 in.
digital rda
audio file CD audio rda
Performer
Read by Sean Pratt.
Summary
Filled with case studies and real-world examples, this guide presents up-to-date marketing strategies for using the Internet and social media to promote products and services directly to the widest audience.