| Description |
xi, 515 pages ; 24 cm |
| Note |
Includes index. |
| Contents |
Part One: Disturbing the Peace -- The Undertakers of Capitalism -- The Human Attention Exchange -- Knowing How to Swim -- Abandoning the Shipwreck -- Part Two: Pseudorandomness -- Let Me See Your War Face -- Like Marriage, but without the Fucking -- Speed Is a Feature -- D-Day -- A Conclave of Angels -- The Hill of Sand -- Turning and Turning in the Widening Gyre -- ¡No Pasarán! -- The Dog Shit Sandwich -- Victory -- Launching! -- Dates @Twitter -- Acquisition Chicken -- Getting Liked -- Getting Poked -- The Various Futures of the Forking Paths -- Retweets Are Not Endorsements -- The Dotted Line -- Endgame -- Part Three: Move Fast and Break Things -- Boot Camp -- Product Masseur -- Google Delenda Est -- Leaping Headlong -- One Shot, One Kill -- Twice Bitten, Thrice Shy -- Ads Five-Oh -- The Narcissism of Privacy -- Are We Savages or What? -- O Death -- The Barbaric Yawn -- Going Public -- When the Flying Saucers Fail to Appear -- Monetizing the Tumor -- The Great Awakening -- Barbarians at the Gates -- IPA > IPO -- Initial Public Offering: A Reevaluation -- Flash Boys -- Full Frontal Facebook -- Microsoft Shrugged -- Ad Majorem Facebook Gloriam -- Adió, Facebook -- Pandemonium Lost. |
| Summary |
"The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent expose of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how they are shaping today's world,"--NoveList. |
| Subject |
Social media -- Marketing.
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Online social networks.
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Internet industry -- Biography.
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Internet marketing.
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Digital media.
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Marketing -- Management.
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| ISBN |
9780062458193 hardcover |
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0062458191 |
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