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Author Seitel, Fraser P.

Title Rethinking reputation: how PR trumps marketing and advertising in the new media world [Hoopla electronic resource] / Fraser P. Seitel, John Doorley.

Edition Unabridged.
Imprint [United States] : Gildan Audio : Made available through hoopla, 2012.
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Description 1 online resource (1 audio file (7hr., 30 min.)) : digital.
Access Digital content provided by hoopla.
Cast Read by Sean Pratt.
Summary Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies - including the BP oil spill and the launch of CitySlips - to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends - for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: Remember that research is cheaper, and more critical, than ever. Don't let the perfect be the enemy of the good - launch your idea before someone else does. Don't get so excited about social media that you forget about traditional media. In a crisis, you are never offstage. Never lie, never whine, and never try to predict the future!
System Details Mode of access: World Wide Web.
Subject Publicity. -- Sound recordings.
Internet in public relations. -- Sound recordings.
Internet in publicity. -- Sound recordings.
Reputation. -- Sound recordings.
Corporate image. -- Sound recordings.
Social media. -- Sound recordings.
Added Author Doorley, John.
hoopla digital.
ISBN 9781469085845 (sound recording : hoopla Audio Book)
1469085844 (sound recording : hoopla Audio Book)
Music No. MWT11258789
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