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Author Zichermann, Gabe, 1974-

Title Gamification by design : implementing game mechanics in web and mobile apps / Gabe Zichermann and Christopher Cunningham.

Edition First edition.
Publication Info. Sebastopal, Calif. : O'Reilly Media, 2011.
Location Call No. Status
 Nichols Adult Nonfiction  006.7 ZIC    AVAILABLE
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Description xix, 182 pages : color illustrations ; 24 cm
Note Includes index.
Summary "What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. You'll learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment"--P. [4] of cover.
Subject Application software -- Development.
Internet games -- Design.
Internet games -- Psychological aspects.
Mobile games -- Design.
Mobile games -- Psychological aspects.
Social media -- Marketing.
Web sites -- Design.
Added Author Cunningham, Christopher.
ISBN 9781449397678 (pbk.)
1449397670 (pbk.)
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