LEADER 00000nim a22004815a 4500 003 MWT 005 20191125062929.0 006 m o h 007 sz zunnnnnuned 007 cr nnannnuuuua 008 190621s2018 xxunnn es i n eng d 020 9780062879554 (sound recording : hoopla Audio Book) 020 0062879553 (sound recording : hoopla Audio Book) 029 https://d2snwnmzyr8jue.cloudfront.net/ hpc_9780062879554_180.jpeg 028 42 MWT12119646 037 12119646|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 040 Midwest|erda 082 04 338.7/61526|223 099 eAudiobook hoopla 099 eAudiobook hoopla 100 1 Kilday, Bill,|eauthor. 245 10 Never lost again :|bthe Google mapping revolution that sparked new industries and augmented our reality|h[Hoopla electronic resource] /|cBill Kilday. 250 Unabridged. 264 1 [United States] :|bHarperAudio,|c2018. 264 2 |bMade available through hoopla 300 1 online resource (1 audio file (10hr., 02 min.)) : |bdigital. 336 spoken word|bspw|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 344 digital|hdigital recording|2rda 347 data file|2rda 506 Digital content provided by hoopla. 511 0 Read by Rob Shapiro. 520 As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys - the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world. Never Lost Again chronicles the evolution of mapping technology - the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech's development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO. He takes us back to the beginning to Keyhole - a cash-strapped startup mapping company started by a small -town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company's big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke's original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn't only a look back at the past; it is also a glimpse of what's to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again. Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It's a crazy story. And it all started with a really good map. 538 Mode of access: World Wide Web. 650 0 Maps|xComputer network resources. 650 0 Geographic information systems|xSocial aspects. 650 0 Digital mapping. 650 0 Internet in cartography. 700 1 Shapiro, Rob,|enarrator. 710 2 hoopla digital. 856 40 |uhttps://www.hoopladigital.com/title/ 12119646?utm_source=MARC|zInstantly available on hoopla. 856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/ hpc_9780062879554_180.jpeg