| Description |
1 online resource (1 audio file (7hr., 30 min.)) : digital. |
|
digital digital recording rda |
|
data file rda |
| Access |
Digital content provided by hoopla. |
| Cast |
Read by Sean Pratt. |
| Summary |
Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies - including the BP oil spill and the launch of CitySlips - to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends - for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: Remember that research is cheaper, and more critical, than ever. Don't let the perfect be the enemy of the good - launch your idea before someone else does. Don't get so excited about social media that you forget about traditional media. In a crisis, you are never offstage. Never lie, never whine, and never try to predict the future! |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Publicity.
|
|
Internet in public relations.
|
|
Internet in publicity.
|
|
Reputation.
|
|
Corporate image.
|
|
Social media.
|
| Added Author |
Doorley, John.
|
|
hoopla digital.
|
| ISBN |
9781469085845 (sound recording : hoopla Audio Book) |
|
1469085844 (sound recording : hoopla Audio Book) |
| Music No. |
MWT11258789 |
|
More Resources
