LEADER 00000pam  2200325 a 4500 
003    DLC 
005    20141231185846.0 
008    120120t20122012nyua          001 0 eng   
010    2012002246 
020    9780071791526 (alk. paper) 
020    0071791523 (alk. paper) 
040    DLC|cDLC|dGCmBT|dUtOrBLW|erda 
042    pcc 
082 00 006.7|223 
092    006.7|bPHI 2012 
100 1  Phillips, Andrea,|d1974- 
245 12 A creator's guide to transmedia storytelling :|bhow to 
       captivate and engage audiences across multiple platforms /
       |cAndrea Phillips. 
264  1 New York :|bMcGraw-Hill,|c[2012] 
264  4 |c©2012 
300    xii, 272 pages :|billustrations ;|c20 x 25 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
500    Includes index. 
650  0 Digital storytelling. 
650  0 Interactive multimedia. 
650  0 Internet entertainment industry. 
650  0 Marketing|xPsychological aspects.