| Description |
1 online resource (xxix, 256 pages) : illustrations |
| Series |
Sybex serious skills |
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Serious skills.
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| Summary |
Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization. |
| Contents |
pt. I. The changing landscape of marketing online -- Ch. 1. The big picture -- Ch. 2. Performance marketing -- pt. II. Shifting to a culture of analysis -- Ch. 3. What "culture of analysis" means -- Ch. 4. Avoiding stumbling points -- pt. III. Proven formula for success -- Ch. 5. Preparing to be data-driven -- Ch. 6. Defining site goals, KPIs, and key metrics -- Ch. 7. Monetizing site behaviors -- Ch. 8. Getting the right data -- Ch. 9. Analyzing site performance -- Ch. 10. Prioritizing -- Ch. 11. Moving from analysis to site optimization -- Ch. 12. Agencies -- Ch. 13. The creative brief -- Ch. 14. Staffing and tuning your Web team -- Ch. 15. Partners -- App. Web analytics "big three" definitions. |
| Access |
Use copy Restrictions unspecified star MiAaHDL |
| Reproduction |
Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL |
| System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
| Processing Action |
digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL |
| Subject |
Web usage mining.
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Data mining.
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Internet users -- Statistics -- Data processing.
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Business enterprises -- Computer networks.
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Electronic commerce.
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Internet marketing.
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Web sites -- Design.
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Analyse du comportement des internautes. |
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Exploration de données (Informatique) |
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Internautes -- Statistiques -- Informatique. |
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Entreprises -- Réseaux d'ordinateurs. |
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Commerce électronique. |
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Marketing sur Internet. |
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Sites Web -- Conception. |
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Web usage mining. |
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Data mining. |
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Internet users -- Statistics -- Data processing. |
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Business enterprises -- Computer networks. |
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Electronic commerce. |
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Internet marketing. |
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Web sites -- Design. |
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Business enterprises -- Computer networks |
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Data mining |
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Electronic commerce |
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Internet marketing |
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Internet users |
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Web sites -- Design |
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Web usage mining |
| Added Author |
Atchison, Shane.
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| Other Form: |
Print version: Burby, Jason. Actionable web analytics. Indianapolis, IN : Wiley Pub., ©2007 9780470124741 0470124741 (OCoLC)144221399 |
| ISBN |
9780470181133 (electronic bk.) |
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0470181133 (electronic bk.) |
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(pbk.) |
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(pbk.) |
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