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LEADER 00000cam a2200781Ii 4500
001 976000700
003 OCoLC
005 20240129213017.0
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008 170315s2017 maua ob 001 0 eng d
010 2016958402
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020 9780128036815|q(electronic bk.)
020 0128036818|q(electronic bk.)
020 |q(print)
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029 1 CHNEW|b001014174
029 1 CHVBK|b499782895
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029 1 AU@|b000068485386
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037 CL0500000838|bSafari Books Online
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|dOCLCQ|dSFB|dOCLCQ|dOCLCO
049 INap
082 04 001.4
082 04 001.4|223
099 eBook O'Reilly for Public Libraries
100 1 Geisen, Emily,|eauthor.
245 10 Usability testing for survey research /|cEmily Geisen,
Jennifer Romano Bergstrom.|h[O'Reilly electronic resource]
264 1 Cambridge, MA :|bMorgan Kaufmann,|c[2017]
264 4 |c©2017
300 1 online resource (xix, 230 pages) :|billustrations
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
504 Includes bibliographical references and index.
505 0 Front Cover; Usability Testing for Survey Research;
Copyright Page; Dedications; Contents; About the Authors;
Acknowledgments; Introduction; Who Should Read This Book?;
How Is This Book Organized?; Chapter 1: Usability and
Usability Testing; Chapter 2: Respondent-Survey
Interaction; Chapter 3: Adding Usability Testing to the
Survey Process; Chapter 4: Planning for Usability Testing;
Chapter 5: Developing the Usability Testing Protocol;
Chapter 6: Think Aloud and Verbal-Probing Techniques;
Chapter 7: Conducting Usability Sessions; Chapter 8:
Analyzing and Reporting Results; Glossary of Terms.
505 8 1 Usability and Usability TestingA Brief History; Defining
Modern Usability; Defining Usability for Surveys; The
Product; The Specified Users of the Product; The Goals of
the Users; The Context of Use; Metrics of Evaluation;
Importance of Usability Testing as a Pretesting
Methodology; Usability Testing Does Not Replace Good
Design; Overview of the Usability Testing Process;
References; 2 Respondent-Survey Interaction; Sources of
Potential Errors in Surveys; Errors of Nonobservation;
Errors of Observation; How Respondents Answer Survey
Questions; How Respondents Interact With Surveys.
505 8 Usability Model for SurveysInterpreting the Design; What
Meaning Do Respondents Assign to Visual Design and
Layout?; How Do Respondents Believe the Survey Works?;
Completing Actions and Navigating; How Well Does the
Survey Support Respondents' Ability to Complete Tasks and
Goals?; How Well Do Respondents Follow Navigational Cues
and Instructions?; Processing Feedback; How Do Respondents
Interpret and React to the Survey Feedback in Response to
Their Actions?; How Well Does the Survey Help Respondents
Identify, Interpret, and Resolve Errors?; References.
505 8 3 Adding Usability Testing to the Survey ProcessIterative
Design and Testing; Reasons for More Rounds, Fewer
Participants; Smaller Rounds Support Collaboration;
Iterative Usability Study Example; What to Test and When;
Survey Concept or Approach; Existing Survey; Similar
Survey or Competitor Survey; Survey Software Packages;
Paper Prototype; Wireframe; Early Interactive Prototype;
Selected Interactive Questions; Mobile Version of a
Survey; Fully Programmed or Revised Survey; Usability
Testing Continuum; References; 4 Planning for Usability
Testing; Participant Selection.
505 8 Determining Participant-Selection CriteriaDetermining
Sample Sizes; Participant Recruitment; Existing
Participant Lists (Existing Frame); No Participant Lists
(Constructed Frame); Testing Equipment, Environment, and
Materials; Usability Testing Equipment; Recording
Equipment; Audio Recordings; Screen Recordings for Desktop
/Laptops; Screen Recordings for Mobile Devices; Eye-
Tracking Equipment; Where to Conduct Sessions; Laboratory
Usability Testing; In-the-Field Usability Testing; Remote
Usability Testing; Choosing the Best Method; Practical
Considerations; How Long Should the Sessions Be?
520 This book is a guide to the tools necessary to evaluate,
test, and modify surveys in an iterative method during the
survey pretesting process. It includes examples that apply
usability to any type of survey during any stage of
development, along with tactics on how to tailor usability
testing to meet budget and scheduling constraints.
588 0 Online resource; title from title page (Safari, viewed
March 10, 2017).
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
650 0 Surveys|xMethodology.
650 0 Internet surveys.
650 6 Levés|xMéthodologie.
650 6 Sondages sur Internet.
650 7 Internet surveys|2fast
650 7 Surveys|xMethodology|2fast
650 7 Benutzerfreundlichkeit|2gnd
650 7 Benutzeroberfläche|2gnd
650 7 Softwaretest|2gnd
650 7 Empirische Sozialforschung|2gnd
700 1 Bergstrom, Jennifer Romano,|eauthor.
776 08 |iPrint version:|z0128036567|z9780128036563
|w(OCoLC)956959150
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
learning.oreilly.com/library/view/~/9780128036815/?ar
|zAvailable on O'Reilly for Public Libraries
938 EBL - Ebook Library|bEBLB|nEBL4807038
938 EBSCOhost|bEBSC|n1144604
938 Gale Cengage Learning|bGVRL|nGVRL08LG
938 ProQuest MyiLibrary Digital eBook Collection|bIDEB
|ncis37644393
938 YBP Library Services|bYANK|n13512085
994 92|bJFN