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Author Garland, David Siteman.

Title Smarter, faster, cheaper : non-boring, fluff-free strategies for marketing and promoting your business / David Siteman Garland.

Publication Info. Hoboken, N.J. : Wiley, [2011]
Location Call No. Status
 95th Street Adult Nonfiction  658.802 GAR    AVAILABLE
 Nichols Adult Workroom  658.802 GAR    AVAILABLE
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Description xxiv, 230 pages ; 24 cm
Note Includes index.
Summary "Save time and money in building. marketing and promoting your businessWith huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke.Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques.<ul type="disc">Draws from author David Siteman Garland's extensive experiences as a successful entrepreneurBased on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and smallStrategies and ideas are easy to understand, digest, and immediately put to useFrom learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Cheaper, Faster will save you time, money, and aggravation whether you're building your tenth business or your first"-- Provided by publisher.
Contents Machine generated contents note: Chapter 1: The Shift. -- Chapter2: Create Your Foundation. -- Chapter 3: Become a Trusted Resource. -- Chapter 4: Selling Sucks. -- Chapter 5: Be Your Own Media Source. -- Chapter 6: The Art and Science of Experimenting and Creating Content. -- Chapter 7: Online Video. -- Chapter 8: Market and Promote Your Business by Helping Others. -- Chapter 9: Keys to Market, Promote, and Build Your Audience. -- Chapter 10: Create a Spreadable and Sharable Website. -- Chapter 11: Expand Your Network. -- Chapter 12: The Transparent World. -- Chapter 13: Respect the Blogger and New Media. -- Chapter 14: Use Your Content as a Handshake. -- Chapter 15: Traditional Advertising is dying. -- Chapter 16: Take it Offline. -- Conclusion.
Subject Marketing.
Industrial promotion.
ISBN 9780470647929
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