| Description |
1 online resource |
| Series |
For dummies |
|
--For dummies.
|
| Note |
Includes index. |
| Summary |
Annotation Growing a small business requires more than just salesBusiness Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from salesBuild a practical, step-by-step business development strategyIncorporate marketing, sales, and customer management in general planningDevelop and implement a growth-enhancing partnership strategyRecognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick Business Development For Dummies shows you how |
| Contents |
Title Page; Table of Contents; Introduction; Part I: Getting Started with Business Development; Chapter 1: Introducing Business Development for Services Firms; Chapter 2: Finding Damaging Gaps in Your Business Development; Chapter 3: Diving Inside Your Customer's Head; Chapter 4: Using the Lifecycle to Your Advantage; Part II: Planning for Business Development; Chapter 5: Getting Ready for Business Development; Chapter 6: Building Your Business Development Plan; Chapter 7: Putting Your Plan into Action; Part III: Making the Most of Marketing. |
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Chapter 8: Appreciating the Benefits of Marketing for Your BusinessChapter 9: Driving Sales Success with Effective Marketing; Chapter 10: Creating Your Marketing Plan; Chapter 11: Automating Marketing -- More Leads with Less Effort; Chapter 12: Forming a Winning Team: Marketing and Sales Cohesion; Part IV: Seeing What Sales Can Do for You; Chapter 13: Becoming the Leader of the (Sales) Pack; Chapter 14: Taking the Lead: Selling Under Control; Chapter 15: Closing the Sale to Your Satisfaction; Part V: Managing Your Customers for Business Success. |
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Chapter 16: Generating Success from the Customer RelationshipChapter 17: Joining Together to Maximize Business and Customer Value; Chapter 18: Standing Tall To Get More Customers: Vertical Industries; Part VI: Making Influential Friends: Partnerships; Chapter 19: Seeking Partners for Mutual Benefit; Chapter 20: Pursuing Your Plans for a Successful Partnership; Part VII: The Part of Tens; Chapter 21: Ten Regular Actions that Benefit Your Business; Chapter 22: Ten Key Metrics to Watch; Chapter 23: Ten Great Resources for Business Development; About the Author; Cheat Sheet; More Dummies Products. |
| Subject |
Small business -- Growth.
|
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Industrial marketing.
|
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Strategic planning.
|
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Petites et moyennes entreprises -- Croissance. |
|
Marketing industriel. |
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Planification stratégique. |
|
Industrial marketing |
|
Small business -- Growth |
|
Strategic planning |
| Other Form: |
Print version: Kennedy, Anna. Business development for dummies 9781118962718 (OCoLC)905951813 |
| ISBN |
9781118962695 (electronic bk.) |
|
1118962699 (electronic bk.) |
|
9781118962701 (electronic bk.) |
|
1118962702 (electronic bk.) |
|
1118962710 |
|
9781118962718 |
|
9781322950259 |
|
1322950253 |
|
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