| Description |
1 online resource |
|
text file rda |
| Series |
A BK life book |
| Access |
Digital content provided by hoopla. |
| Summary |
Be Your Own Brand shows how to create a personal brand that is distinctive, relevant to others and consistent in the way it is perceived and presented. McNally and Speak take you through the process of identifying the components of your brand, conveying that brand to the world, checking how closely your brand aligns with those of significant others -- particularly your employer -- and assessing your progress along the way. The plethora of tested tools and exercises they provide make the experience easy, enlightening, and enjoyable. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Identity (Psychology)
|
|
Brand name products -- Miscellanea.
|
|
Electronic books.
|
| Added Author |
hoopla digital.
|
| ISBN |
9781605098128 (electronic bk.) |
|
1605098124 (electronic bk.) |
| Music No. |
MWT11282110 |
|
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