| Description |
1 online resource. |
| Note |
Includes index. |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Annotation Every designer has had to justify designs to non-designers, yet most lack the ability to explain themselves in a way that is compelling and fosters agreement. The ability to effectively articulate design decisions is critical to the success of a project, because the most articulate person often wins. This practical book provides principles, tactics and actionable methods for talking about designs with executives, managers, developers, marketers and other stakeholders who have influence over the project with the goal of winning them over and creating the best user experience. |
| Contents |
Build Good RelationshipsChapter 4: Reducing Cognitive Load; Remove Distractions; Anticipate Reactions; Create a Support Network; The Dress Rehearsal; Chapter 5: Listening Is Understanding; Implicit Activities; Explicit Activities; Chapter 6: The Right Frame of Mind; Give Up Control; Check Your Ego at the Door; Lead with a YES; Be Charming; Change Your Vocabulary; Make a Transition; Further Reading; Chapter 7: The Response: Strategy and Tactics; A UX Strategy for Responding; Tactics Are Actions; Chapter 8: The Response: Common Messages; Business; Design; Research; Limitations |
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Chapter 9: The Ideal Response: Getting AgreementGetting Agreement; Putting It All Together; Chapter 10: Meeting Adjourned: The After-Party; The Meeting After the Meeting; Follow Up Fast; Apply Filters; Seek Out Individuals; Do Something, Even If It's Wrong; Chapter 11: Recovering from Disaster; How Is This Possible?; Making Changes You Disagree With; Making Lemonade; The Bank Account of Trust; When You're Wrong; Painting a Duck; Managing Expectations; Over, but Never Done; Chapter 12: For Nondesigners; The King and the Blind Man; Ten Tips for Working with Designers; Design Project Checklist |
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A Seat at the TableChapter 13: Designing for Vision; Recognizing Our Power; Practicing Creativity; Making It Happen; Making Stuff Up; Taking Your Ideas to the Right People; More Than Pixels; [ Index ]; [ About the Author ] |
| Subject |
User-centered system design.
|
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Human-computer interaction -- Vocational guidance.
|
|
Business communication.
|
|
Conception participative (Conception de systèmes) |
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Communication dans l'entreprise. |
|
Business communication |
|
User-centered system design |
| Other Form: |
Erscheint auch als: Druck-Ausgabe |
| ISBN |
9781491921531 electronic bk. |
|
1491921536 electronic bk. |
|
9781491921517 electronic bk. |
|
149192151X electronic bk. |
|
1491921560 |
|
9781491921562 |
|
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