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Author Moore, Geoffrey A., 1946-

Title Crossing the chasm : marketing and selling high-tech products to mainstream customers [Hoopla electronic resource] / Geoffrey A. Moore.

Edition Unabridged.
Publication Info. [United States] : HarperAudio, 2012.
Made available through hoopla
To Access:
Instantly available on hoopla.
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Bookmark link: https://library.naperville-lib.org:444/record=b2295527~S1
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Description 1 online resource (1 audio file (9hr., 53 min.)) : digital.
digital digital recording rda
data file rda
Series Collins Business Essentials ;
Moore, Geoffrey A.. Collins Business Essentials. Spoken word ;
Access Digital content provided by hoopla.
Performer Read by Mike Chamberlain.
Summary Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
System Details Mode of access: World Wide Web.
Subject Selling -- High technology.
High technology -- Marketing.
Technological innovations -- Marketing.
Added Author Chamberlain, Mike. Narrator.
hoopla digital.
ISBN 9780062262714 (sound recording : hoopla Audio Book)
0062262718 (sound recording : hoopla Audio Book)
Music No. MWT11632072
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