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Author Hegarty, John, 1944- author.

Title Hegarty on advertising : turning intelligence into magic / John Hegarty.

Edition Revised & expanded.
Publication Info. London : Thames & Hudson Ltd., 2017.
©2017
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Description 232 pages : illustrations (some colour) ; 24 cm
Note Previous edition: 2011.
Includes index.
Subject Hegarty, John, 1944-
BBH London (Firm) -- History.
Advertising.
Advertising executives -- Biography.
Advertising agencies -- Management.
ISBN 9780500293638
0500293635
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