| Description |
1 online resource (222 pages) : illustrations, facsimiles |
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data file rda |
| Contents |
Cover -- Title -- CONTENTS -- INTRODUCTION: STOP, GO, READ THIS! -- CHAPTER 1 INFORM: Graphic design focuses our eyes and mind on what is already instinctively hardwired. -- CHAPTER 2 ADVOCATE: The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be. -- CHAPTER 3 PLAY: Play adds dimension to design, enabling the viewer to have more active participation in it. -- CHAPTER 4 CAUTION: Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences. |
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CHAPTER 5 ENTERTAIN: Much graphic design cannot afford neutrality it must grab attention in crowded environments. -- CHAPTER 6 EXPRESS: A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking. -- CHAPTER 7 EDUCATE: Graphic design arguably is itself a grand portal to the process of education. -- CHAPTER 8 TRANSFORM: Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous. -- ABOUT THE AUTHORS -- ACKNOWLEGMENTS |
| Summary |
This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. The book is packed with arresting imagery from around the world that influences human behaviour. |
| Language |
English. |
| Subject |
Graphic design (Typography) -- Social aspects.
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Graphic design (Typography) -- History -- 21st century.
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Graphic arts -- Social aspects.
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Graphic arts -- History -- 21st century.
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Commercial art -- Social aspects.
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Commercial art -- History -- 21st century.
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Arts graphiques -- Aspect social. |
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Arts graphiques -- Histoire -- 21e siècle. |
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Art publicitaire -- Aspect social. |
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Art publicitaire -- Histoire -- 21e siècle. |
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Commercial art |
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Commercial art -- Social aspects |
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Graphic arts |
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Graphic arts -- Social aspects |
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Graphic design (Typography) |
| Chronological Term |
2000-2099 |
| Genre |
History
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| Added Author |
Ilić, Mirko, 1956-
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| Added Title |
How typography & graphic design influence behavior |
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How typography and graphic design influence behavior |
| Other Form: |
Print version: Heller, Steven. Stop, think, go, do. Beverly, Mass. : Rockport Publishers, 2012 9781592537662 (DLC) 2011043771 (OCoLC)749856582 |
| ISBN |
9781610583893 (electronic bk.) |
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1610583892 (electronic bk.) |
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