| Description |
1 online resource (247 pages) : illustrations |
| Contents |
The designer as chef -- How to use this book -- Basic techniques -- Preliminary prep -- Graphic ingredients: Pictorial staples : icons, abstract forms, patterns, and varied image treatments ; Chromatic flavors : color palettes organized visually and by concept ; Typographic confections : typeface combinations, treatments, and embellishments ; Spatial presentations : grid structures, cropping strategies, and proportion concepts -- Project recipes: Appetizers and takeout : cover designs, image-based advertisements, and website home pages ; First courses : simple editorial spreads, posters and advertising campaigns, and retail storefront display ; Large plate and entrees : packaging systems, content-rich websites, and extended publication formats ; The dessert tray : a selection of purely typographic solutions. |
| Language |
English. |
| Subject |
Graphic arts -- Handbooks, manuals, etc.
|
|
Commercial art -- Handbooks, manuals, etc.
|
|
Arts graphiques -- Guides, manuels, etc. |
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Art publicitaire -- Guides, manuels, etc. |
|
Commercial art |
|
Graphic arts |
|
Visual Arts. |
|
Art, Architecture & Applied Arts. |
|
Drawing, Design & Illustration. |
| Genre |
Handbooks and manuals
|
| Added Title |
Visual ingredients, techniques, and layout recipes for graphic designers |
| Other Form: |
Print version: Samara, Timothy. Designer's graphic stew. Beverly, Mass. : Rockport Publishers, ©2010 9781592535477 (DLC) 2009017566 (OCoLC)316018243 |
| ISBN |
9781616738778 (electronic bk.) |
|
1616738774 (electronic bk.) |
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