| Description |
1 online resource (xxiv, 573 pages) : illustrations. |
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data file rda |
| Series |
Sybex serious skills |
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Serious skills.
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| Note |
Includes index. |
| Contents |
Understanding search theory -- Keyword research -- Keyword tools : Extracting valuable data from Google -- Writing compelling ads -- Landing pages that convert searchers into buyers -- Advanced optimization techniques -- Demystifying quality score -- Beyond text: Image, video, and mobile ads -- Understanding the display network -- Advanced display network techniques -- Advanced geographic targeting -- Save time and scale accounts with the AdWords editor -- Profitable bid strategies -- Successful account organization strategies -- Testing techniques that will increase profits -- AdWords reports: How to extract actionable information -- Step by step: Create and monitor your AdWords account. |
| Summary |
Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guideAdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more. The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords. |
| Subject |
Google AdWords.
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Google.
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Google |
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Google AdWords |
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Internet advertising.
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Internet marketing.
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Web search engines.
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Publicité sur Internet. |
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Marketing sur Internet. |
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Moteurs de recherche sur Internet. |
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Internet marketing |
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Internet advertising |
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Web search engines |
| Other Form: |
Print version: Geddes, Brad. Advanced Google AdWords. 2nd ed. Indianapolis, Ind. : John Wiley & Sons, 2012 9781118194508 (DLC) 2012934907 (OCoLC)778327031 |
| ISBN |
1118227697 (ebk.) |
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9781118227695 (ebk.) |
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9781118240588 (ebk.) |
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1118240588 (ebk.) |
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1118265289 (ebk.) |
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9781118265284 (ebk.) |
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