| Description |
1 online resource : illustrations |
| Series |
--For dummies |
|
--For dummies.
|
| Note |
Includes index. |
| Contents |
pt. 1. Introducing behavioral economics : the science of making real-world choices -- pt. 2. Understanding choice -- pt. 3. Growing the economic pie : the economic importance of ethics, well-being, and culture -- pt. 4. When bubbles and busts and inefficiencies are possible : some behavioral insights into the strange world of economic reality -- pt. 5. The part of tens. |
| Summary |
A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions-like splurging on an expensive watch-can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices. |
| Subject |
Economics -- Psychological aspects.
|
|
Finance, Personal -- Decision making.
|
|
Économie politique -- Aspect psychologique. |
|
Finances personnelles -- Prise de décision. |
|
Economics -- Psychological aspects |
|
Finance, Personal -- Decision making |
| Other Form: |
Print version: Altman, Morris. Behavioral economics for dummies. Toronto : J. Wiley & Sons Canada, ©2012 9781118085035 (DLC) 2011410903 (OCoLC)761459497 |
| ISBN |
9781118089705 (electronic bk.) |
|
1118089707 (electronic bk.) |
|
9781118089712 (electronic bk.) |
|
1118089715 (electronic bk.) |
|
1118089693 |
|
9781118089699 |
|
1118085035 |
|
9781118085035 |
|
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