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Author Calderin, Jay.

Title Form, fit, and fashion : all the details fashion designers need to know but can never find / Jay Calderin. [O'Reilly electronic resource]

Imprint Beverly, Mass. : Rockport Publishers, ©2011.
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Description 1 online resource (288 pages) : illustrations
Bibliography Includes bibliographical references (pages 257-269) and index.
Contents Introduction -- 1. Research : Evaluation ; Collection theory ; Fashion history ; Forecasting -- Perspective : Ralph Rucci -- 2. Edit : Crafting questions ; Mood boards and library ; Specialization ; Profiles ; Budget, time and money -- Perspectives: Joseph Abboud -- 3. Design : Color ; Textiles ; Silhouette ; Accessories -- Perspectives : Carla Fernández -- 4. Construct : Rendering ; Patternmaking ; Stitching ; Finishing -- Perspectives : Yeohlee Teng -- 5. Connect : Portfolios ; Branding ; Marketing ; Shows -- Perspectives : Isaac Mizrahi -- 5. Evolve : Celebrity ; Art ; Technology ; Awareness ; Experience and education -- Perspectives : Treacy, Mallis, Bowers, Monahan, Mello, Parmal.
Summary An indispensable primer for students and first-stop reference for professionals, Form, Fit, and Fashion guides the fashion designer through the entire design process, from conceiving a garment to marketing it.
Subject Clothing and dress.
Fashion design.
Fashion.
Clothing and dress
Fashion
Fashion design
Added Title All the details fashion designers need to know but can never find
Cover Title Form, fit, fashion
ISBN 9781616736750 (electronic bk.)
1616736755 (electronic bk.)
(pbk.)
(pbk.)
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