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Title Trend beacons [Hoopla electronic resource].

Publication Info. [United States] : Grasshopper Film, 2014.
Made available through hoopla
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Description 1 online resource (1 video file (approximately 74 min.)) : sd., col.
digital rda
video file rda
Access Digital content provided by hoopla.
Credits Directed by Örn Marino Arnarson.
Performer Christine Boland, Ravage, David Shah.
Summary A fascinating look inside the secretive world of trend forecasting, Trend Beacons introduces us to the individuals who predict (or in some cases, engineer), the cultural, social and fashion trends of tomorrow. Businesses of all stripes live and die on their predictions. Betting on the wrong trends can wind up devastating an operation. In this documentary, we observe how these individuals develop their forecasts, what materials and information they use, and how they present it to their clients. Trend Beacons is an expose of a hidden world that affects everybody on a daily basis but that very few are aware even exists.
Audience Not rated.
System Details Mode of access: World Wide Web.
Subject Forecasting -- Economic aspects.
Social change -- Forecasting.
Fashion merchandising -- Forecasting.
Genre Video recordings for the hearing impaired.
Added Author Örn Marinó Arnarson, director, producer.
Thorkell Hardarson, director, producer.
hoopla digital.
Music No. MWT12466348
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