Provides advice on setting up and running an Etsy business, from writing a business plan and branding to tracking hidden costs and understanding legal issues.
Bibliography
Includes bibliographical references and index.
Contents
01 What is Etsy? 1 -- 02 From Dreaming to Doing 12 -- 03 Getting Started 30 -- 04 Outfitting a Home Office Space 39 -- 05 Every Business Needs a Plan 50 -- 06 Ins and Outs of Etsy 63 -- 07 Marketing Your Shop 100 -- 08 Financial Management 136 -- 09 Legal Issues and Ethics 144 -- 10 Thinking Long Term 151.