| Description |
1 online resource |
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text file rda |
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eBook tlcgt |
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General tlctarget |
| Note |
Electronic book. |
| Contents |
1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches? |
| Summary |
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. |
| Reproduction |
Electronic reproduction. New York HarperCollins 2009 Available via World Wide Web. |
| Subject |
Decision making.
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Economics -- Psychological aspects.
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Consumer behavior.
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| Genre |
Electronic books.
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| Added Author |
OverDrive, Inc., distributor.
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| ISBN |
9780061958724 (electronic bk.) |
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