LEADER 00000cgm a2200409 i 4500 
003    CaSfKAN 
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007    vz uzazuu 
007    cr una---unuuu 
008    140708p20142010cau028        o   vleng d 
028 52 1064975|bKanopy 
035    (OCoLC)897768407 
040    NZEN|cNZEN|erda 
099    Streaming Video Kanopy 
245 00 Fair trade and chocolate :|bthe divine story.|h[Kanopy 
       electronic resource] 
246 3  Fair trade & chocolate. 
264  1 [San Francisco, California, USA] :|bKanopy Streaming,
       |c2014. 
300    1 online resource (1 video file, 28 min. 13 sec.) :
       |bdigital, stereo., sound, color 
336    two-dimensional moving image|2rdacontent 
337    computer|2rdamedia 
338    online resource|2rdacarrier 
344    digital 
347    video file|bMPEG-4|bFlash 
518    Originally produced by TV Choice in 2010. 
520    Buy a bar of fair trade chocolate and help people in the 
       developing world, too. This is the unique selling point of
       Divine Chocolate - but is it too good to be true?  Social 
       enterprise: Divine was set up a co-op of cocoa farmers in 
       Ghana to give them a share in the profits from their cocoa
       beans. Divine is a social enterprise and claims its 
       ethical motivation shapes everything it does. But it's had
       to fight a major marketing battle to find a place in the 
       cutthroat confectionery market.  Marketing mix: The big 
       chocolate companies spend millions promoting their brands 
       - by comparison Divine can spend almost nothing. Instead 
       it makes creative use of the internet, public relations 
       and its ethical back story. Divine's had to work hard to 
       get onto the supermarket shelves and now wants to get its 
       product to the other outlets people buy their chocolate.  
       But is it enough? As well as more money, fair trade has 
       brought real benefits to the African farmers who own 
       Divine. Women get a better deal. Villages get badly needed
       facilities like wells. But fair trade has its limitations.
       What about people working in poor conditions in the 
       developing world who aren't in the fair trade loop? 
534    |pOriginally produced|cBromley, Kent,  TV Choice 
       Productions, c2010. 
538    Mode of access: World Wide Web. 
650  0 Divine Chocolate. 
650  0 Cocoa trade|zGhana. 
650  0 Chocolate industry|zGhana. 
650  0 International trade. 
650  0 Competition, Unfair. 
650  0 Fair trade associations. 
710 2  Kanopy (Firm) 
856 40 |uhttps://naperville.kanopy.com/node/64976|zAvailable on 
       Kanopy 
856 42 |zCover Image|uhttps://www.kanopy.com/node/64976/external-
       image