Description |
xv, 193 pages : illustrations, portrait ; 22 cm |
Summary |
When it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single user, the more satisfied customers get--and the more they earn. |
Subject |
Internet marketing.
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Direct marketing.
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Social media.
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ISBN |
9781401958794 |
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1401958796 |
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