| Description |
1 online resource. |
| Series |
The Wharton Press Paperback Ser. |
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Wharton Press Paperback Ser.
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| Audience |
Trade Wharton School Publishing. |
| Summary |
Annotation The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done - very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty.<br />C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback, shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets - and using those innovations to become more competitive everywhere. |
| Subject |
International business enterprises -- Developing countries.
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Target marketing -- Developing countries.
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Purchasing power -- Developing countries.
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Poverty -- Developing countries -- Prevention.
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Basic needs -- Marketing.
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International business enterprises |
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Poverty -- Prevention |
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Purchasing power |
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Target marketing |
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Developing countries |
| Added Author |
Prahalad, C. K., author.
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| Other Form: |
Print version: Fruehauf, Harvey C. Fortune at the Bottom of the Pyramid. Upper Saddle River : Wharton School Pub. Feb. 2006 Old Tappan : Pearson Education [distributor] (DLC) 2005931851 |
| ISBN |
9780131877290 |
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0131877291 (Perfect) |
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