LEADER 00000nzm  2200517Ka 4500 
001    ocn759515808 
003    OCoLC 
005    20141231185116.0 
006    m        d         
007    cr cnu---unuuu 
008    111103s2011    njua    o     001 0 eng d 
020    9781118061855 (electronic bk.) 
020    1118061853 (electronic bk.) 
020    9781118061879 (electronic bk.) 
020    111806187X (electronic bk.) 
035    (OCoLC)759515808 
037    6F20B4EF-6C13-4E98-8C68-CC4E43C6DEE6|bOverDrive, Inc.
       |nhttp://www.overdrive.com 
040    TEFOD|cTEFOD|dJFN|erda|dUtOrBLW 
043    n-us-de 
049    JFNA 
082 04 338.7/6634209751 
082 04 338.7/6634209751 
082 04 338.7/6634209751|222 
099    eBook OverDrive/Libby 
100 1  Calagione, Sam,|d1969- 
245 10 Brewing up a business|h[OverDrive/Libby electronic 
       resource]|badventures in beer from the founder of Dogfish 
       Head Craft Brewery /|cSam Calagione. 
250    Revised & updated. 
264  1 Hoboken, N.J. :|bWiley,|c[2011] 
264  4 |c©2011 
300    1 online resource (xxii, 274 pages) :|billustrations 
336    unspecified|bzzz|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
500    Includes index. 
505 8  Foreword: The Passion Of The Individual. -- Preface. -- 
       Introduction. -- Chapter 1 The Unconventional Beginnings 
       Of An Entrepreneur. -- Chapter 2 Business From The Inside 
       Out. -- Chapter 3 Keeping Your Balance. -- Chapter 4 
       Creating A Business Offering. -- Chapter 5 Crafting A 
       Brand In A Cookie-Cutter World. -- Chapter 6 Marketing On 
       A Small -- Business Budget. -- Chapter 7 Publicity Stunts 
       (Are Poorly Named). -- Chapter 8 Stalking The Killer App. 
       -- Chapter 9 Selling Distinction, Specialization, And 
       Variety. -- Chapter 10 Cash Is King (Well, Sort Of). -- 
       Chapter 11 Leadership. -- Chapter 12 Effectively Managing 
       Coworkers. -- Chapter 13 Working Toward Irrelevance. -- 
       Chapter 14 To Small-Business Success. 
520    "Updated business wisdom from the founder of Dogfish Head,
       the nation's fastest growing independent craft brewery 
       Starting with nothing more than a home brewing kit, Sam 
       Calagione turned his entrepreneurial dream into a foamy 
       reality in the form of Dogfish Head Craft Brewery, one of 
       America's best and fastest growing craft breweries. In 
       this newly updated Second Edition, Calagione offers a 
       deeper real-world look at entrepreneurship and what it 
       takes to operate and grow a successful business. In 
       several new chapters, he discusses Dogfish's most 
       innovative marketing ideas, including how social media has
       become an integral part of the business model and how 
       other small businesses can use it to catch up with bigger 
       competitors. Calagione also presents a compelling argument
       for choosing to keep his business small and artisanal, 
       despite growing demand for his products. Updated to offer 
       a more complete look at what it takes to keep a small 
       business booming An inspiring story of renegade 
       entrepreneurialism and the rewards of dreaming big, 
       working hard, and thinking unconventionally Shows how to 
       use social media to reach new customers and grow a 
       business For any entrepreneur with a dream, Brewing Up a 
       Business, Second Edition presents an enlightening, in-
       depth look at what it takes to succeed on their own 
       terms."--Provided by publisher. 
588    Description based on print version record. 
610 20 Dogfish Head Craft Brewery. 
650  0 Microbreweries|zDelaware. 
650  0 Entrepreneurship|zDelaware. 
650  0 Small business|zDelaware. 
655  7 Electronic books.|2local 
776 08 |iPrint version:|aCalagione, Sam, 1969-|tBrewing up a 
       business.|bRev. & updated.|dHoboken, N.J. : Wiley, c2011
       |z9780470942314|w(DLC)  2010049291|w(OCoLC)682921123 
856 40 |uhttps://naperville.overdrive.com/media/|zAvailable on 
       OverDrive/Libby. 
994    C0|bJFN