Naperville Public Library
Library Hours
Monday to Friday: 9 a.m. to 9 p.m.
Saturday: 9 a.m. to 5 p.m.
Sunday: 1 p.m. to 9 p.m.
Naper Blvd. 1 p.m. to 5 p.m.
Home Best Sellers Research a Topic Download & Stream Material Request My Account
     
Limit search to available items
Results Page:  Previous Next
Author Sauro, Jeff, author.

Title Customer analytics for dummies / by Jeff Sauro.

Publication Info. Hoboken, NJ : John Wiley & Sons, Inc., [2015]
Bookmark link: https://library.naperville-lib.org:444/record=b1621053~S1
Location Call No. Status
 Nichols Adult Nonfiction  658.8340285 SAU    AVAILABLE
QR Code
Description x, 324 pages : illustrations ; 24 cm.
Series --For dummies.
Note Includes index.
Summary The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing
Subject Consumer behavior -- Data processing.
Consumers -- Research -- Data processing.
Data mining.
Marketing research.
ISBN 9781118937594 pbk.
Patron reviews: add a review
Click for more information
BOOK
No one has rated this material

You can...
Also...
- Find similar reads
- Add a review
- Sign-up for Newsletter
- Suggest a purchase
- Can't find what you want?
More Information

 
 
© Naperville Public Library 2019.