| Description |
1 online resource ([8] pages). |
| Series |
FTPress Delivers elements |
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FTPress Delivers elements.
|
| Note |
Cover title. |
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Imprint from cover p. [3]. |
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Excerpted from: We are smarter than me, by Barry Libert and Jon Spector. Cf. resource description page (viewed March 4, 2010). |
| Summary |
This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Get your customers to help you build your brand, enhance your offerings, and broaden your base of buyers! There are several ways your company can tap the priceless desire of customers to expand your product or service base. Starting with MasterCard, a pioneer in tapping the online community for help in selling services and products, a few examples are included ... |
| Subject |
Strategic alliances (Business)
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Social participation -- Economic aspects.
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Customer relations.
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Customer services.
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Marketing research.
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Alliances stratégiques (Affaires) |
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Participation sociale -- Aspect économique. |
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Service à la clientèle. |
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Marketing -- Recherche. |
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Customer relations |
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Customer services |
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Marketing research |
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Strategic alliances (Business) |
| Added Author |
Spector, Jon, 1956-
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Libert, Barry.
We are smarter than me.
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Spector, Jon, 1956-
We are smarter than me.
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| ISBN |
0137083092 (electronic bk.) |
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9780137083091 (electronic bk.) |
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9780137083114 (electronic bk.) |
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0137083114 (electronic bk.) |
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