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Author Betancourt, Michael, 1970- author.

Title Semiotics and title sequences : compositing text and image in motion graphics / Michael Betancourt. [O'Reilly electronic resource]

Publication Info. New York : Routledge, 2017.
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Description 1 online resource
Series Routledge studies in media theory & practice ; 1
Routledge studies in media theory & practice ; 1.
Bibliography Includes bibliographical references and index.
Summary "Title sequences are the most obvious place where photography and typography combine on-screen, yet they are also a commonly neglected part of film studies. Semiotics and Title Sequences presents the first theoretical model and historical consideration of how text and image combine to create meaning in title sequences for film and television, before extending its analysis to include subtitles, intertitles, and the narrative role for typography. Detailed close readings of classic films starting with The Cabinet of Dr. Caligari, and including To Kill A Mockingbird, Dr. Strangelove, and The Good, the Bad and the Ugly, along with designs from television programs such as Magnum P.I., Castle, and Vikings present a critical assessment of title sequences as both an independent art form and an introduction to the film that follows."--Provided by publisher.
Biography Michael Betancourt
Contents Chapter 1 1 -- chapter 2 2 -- chapter 3 3 -- chapter 4 4 -- chapter 5 5 -- chapter 6 The Importance of Theory.
Subject Motion pictures -- Titling.
Credit titles (Motion pictures, television, etc.)
Semiotics.
Titrage (Cinéma)
Générique (Cinéma, télévision, etc.)
Credit titles (Motion pictures, television, etc.)
Motion pictures -- Titling
Semiotics
Other Form: Print version: Betancourt, Michael, 1970- Semiotics and title sequences. New York : Routledge, 2017 9781138634206 (DLC) 2016048456
ISBN 9781315206851 (E-book)
1315206854
9781351798280
1351798286
9781351798297
1351798294
9781351798273
1351798278
(hardback)
(hardback)
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