| Description |
1 online resource (216 pages) : illustrations |
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text file |
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PDF |
| Contents |
Introduction; Chapter 1: The Creative Mindset; All Roads Lead to Home; Common Ground; We Are Legion; Creatives Just Wanna Have Fun; Artistic Idealism; Patron Saints; Charting a Course; Chapter 2: This Is Business; Death and Taxes; Marketing Mischief; People Skills; Opportunities; Being Discovered; Venues; Merchants and Merchandising; Advertising; Corporate Gigs; Teaching; Speaking; Perspective; Chapter 3: Becoming Self-Sufficient; Choose Your Discomfort; Hire an Expert; Reality Check; Managing Expectations; The Long Game; Know Thyself; Get Smart; Chapter 4: What Do You Want? |
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What Is Success?Understanding Your Need for Validation; Working for a Living; How Much Is Enough?; The Perfect Gig; How Badly Do You Want It?; You Gotta Believe; Chapter 5: Think Like a Start-Up; You Are the Product; Tech Start-Ups Are a Great Example; Tech Start-Ups Are a Terrible Example; Business Plans; Help Wanted; Hired Guns; Small Business; Master Your Mindset; Chapter 6: Image Building; Your First Hurdle Is You; Avoid the Cult of Ego; Rejection Is Part of the Game; Be Who You Want to Be; Learn the Language; Understanding Touch Points; Emulate Success; Fake It'Til You Make It. |
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Chapter 7: Spreading the WordThe Attention Business; The Internet Is Not Life; Explore Your Options; Understand Your Business Model; Know Yourself; Know Your Customers; The Buddy System; Chapter 8: Going the Distance; Life Is Long; Lend a Hand; See the Entire Show; Avoiding Displacement; People Power; The Benefits of Benevolence; Chapter 9: The Power Behind the Throne; The Pyramid Effect; Virtual Power; Worker Bees; R-E-S-P-E-C-T; Motivation Matters; Get a Grip; They're Everywhere; Chapter 10: Paying the Bills; Being Discovered; Venues; Agents and Unions; Merchants and Merchandising. |
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AdvertisingTeaching; Corporate Opportunities; Business Considerations; Mix and Match; Chapter 11: Taking Care of Business; Protect Your Future; Boring Business Stuff; Your Home Office; Trust No One; Get Educated; Chapter 12: Your Personal Style; Tell Them What They Want to Hear; Level Management; Track It; Track What?; Ebb and Flow; You Can Do It; Index; About the Author; Acknowledgments; Other Apress Business Titles You Will Find Useful. |
| Summary |
From performers who bask in the spotlight to those who find inspiration in the midnight glow of a computer monitor, the world has no shortage of creative people. While the day-to-day realities of a ballerina may be quite different from that of a novelist, actor, graphic artist, musician, or software developer, they share many things in common. Chief among these is the desire to make a living with their art. Maybe you're working to build a sustainable, full-time creative career. Or perhaps you're happy in the corporate world but would like to turn your love for music, dance, painting, or progra. |
| Language |
English. |
| Subject |
Creative ability -- Economic aspects.
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Cultural industries -- Planning.
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New business enterprises -- Management.
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Créativité -- Aspect économique. |
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Industries culturelles -- Planification. |
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Nouvelles entreprises -- Gestion. |
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Creative ability -- Economic aspects |
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New business enterprises -- Management |
| Other Form: |
Print version: 9781430261001 |
| ISBN |
9781430261018 (electronic bk.) |
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1430261013 (electronic bk.) |
| Standard No. |
10.1007/978-1-4302-6101-8 doi |
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9781430261001 |
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