Title Brilliant PR : create a PR sensation, whatever your budget, whatever your business / Cathy Bussey. [O'Reilly electronic resource]

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Harlow, England ; New York : Prentice Hall/Pearson, 2011.

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Bookmark link: https://library.naperville-lib.org:444/record=b3160342~S1

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Description	1 online resource (xii, 154 pages) : illustrations.
Series	Brilliant
	Brilliant.
Bibliography	Includes bibliographical references and index.
Contents	What is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps.
Subject	Public relations.
	Corporations -- Public relations.
	Relations publiques.
	Sociétés -- Relations publiques.
	public relations.
	Corporations -- Public relations
	Public relations
Added Title	PR
	Create a PR sensation, whatever your budget, whatever your business
	Brilliant public relations
	Public relations
	Create a public relations sensation, whatever your budget, whatever your business
Other Form:	Print version: Bussey, Cathy. Brilliant PR. Harlow, England ; New York : Prentice Hall/Pearson, 2011 9780273746584 (DLC) 2011007574 (OCoLC)703205541
ISBN	0273746588 (Paper)
	9780273746584 (Paper)
	1283275554
	9781283275552
	9780273746607
	027374660X
	(pbk.)
Standard No.	9786613275554

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