| Description |
1 online resource (1 audio file (11hr., 09 min.)) : digital. |
|
digital digital recording rda |
|
data file rda |
| Access |
Digital content provided by hoopla. |
| Cast |
Read by Mike Lenz. |
| Summary |
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Advertising copy -- Handbooks, manuals, etc.
|
|
Copy writers -- Vocational guidance -- United States.
|
| Added Author |
Lenz, Mike.
|
|
hoopla digital.
|
| Added Title |
Copywriting handbook |
| ISBN |
9781663711328 (sound recording : hoopla Audio Book) |
|
1663711321 (sound recording : hoopla Audio Book) |
| Music No. |
MWT13697914 |
|
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