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Author Heath, Chip.

Title Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.

Publication Info. New York : Random House, [2007]
©2007
Bookmark link: https://library.naperville-lib.org:444/record=b1251320~S1
Location Call No. Status
 95th Street Adult Nonfiction  302.13 HEA    DUE 05-13-24
 Naper Blvd. Adult Nonfiction  302.13 HEA    DUE 04-30-24
 Nichols Adult Nonfiction  302.13 HEA    AVAILABLE
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Description 291 pages : illustrations ; 22 cm
Bibliography Includes bibliographical references (pages [259]-276) and index.
Summary Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
Subject Social psychology.
Contagion (Social psychology)
Context effects (Psychology)
Genre Biographies.
Added Author Heath, Dan, 1973-
ISBN 1400064287
9781400064281
Patron reviews: add a review
SRP 2012
SRP 2012 X
August 17 2012
SRP 2012 REVIEW: Excellent book about presenting ideas in a way that people will rememer the ideas.
report abuse
SRP 2011
SRP 2011 X
October 12 2011
SRP 2011 REVIEW: Great ideas for marketers
report abuse
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