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Author Heath, Chip, author.

Title Ideas que pegan : por qué algunas ideas sobreviven y otras mueren / Chip Heath & Dan Heath. [O'Reilly electronic resource]

Edition Primera edición.
Publication Info. Madrid : LID Editorial Empresarial, [2011]
©2011
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3177809~S1
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Description 1 online resource (1 volume) : illustrations
Note Originally published in English under title: Made to stick, Random House, 2007. Cf. Title page verso.
Bibliography Includes bibliographical references.
Subject Social psychology.
Contagion (Social psychology)
Context effects (Psychology)
Psychology, Social
Psychologie sociale.
Contagion sociale.
Effets de contexte (Psychologie)
social psychology.
Contagion (Social psychology)
Context effects (Psychology)
Social psychology
Added Author Heath, Dan, 1973- author.
Added Title Made to stick.
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